HYBE Maps Out Three-Year Global Strategy With Focus on New Artists, Local Markets and Weverse

HYBE has outlined its strategic priorities for 2027 and a three-year business roadmap, including new artist development in Japan and India, further expansion of its K-POP production model in the Americas, and the growth of its global music and platform businesses.

The plans were discussed during the company's 2026 Global Leadership Summit, held from Nov. 9 to 13 under the theme "Realigning Our North Star." Approximately 80 executives and business leaders from HYBE's international operations attended the five-day event.

Launched in June 2023, the annual summit brings together leaders from across the company's regional offices, labels and business divisions to review performance, coordinate growth strategies and establish longer-term priorities.

This year's discussions centered on HYBE's "multi-home, multi-genre" strategy, which aims to develop artists and businesses across different markets while maintaining a coordinated global structure.

HYBE Chairman Bang Si-hyuk opened the summit by reviewing the company's evolution and outlining its next stage of development.

Bang emphasized innovation as a defining part of HYBE's identity and called for a shift beyond expanding the company's scale toward becoming a "global entertainment lifestyle platform" that creates value across different aspects of fans' lives.

HYBE Americas subsequently presented the results of applying its K-POP development model to locally based artists, highlighting KATSEYE and Latin pop group SANTOS BRAVOS. The division also discussed strategies for new artists and future business expansion.

HYBE Music Group APAC's labels reviewed their artists' performance in 2026 and presented growth plans, while divisions responsible for merchandise, concerts and brand partnerships outlined their priorities for the coming year.

The summit also addressed future intellectual property development, with NEB (NEWEPICBASE) presenting plans to explore new entertainment formats and content.

HYBE Japan and HYBE India outlined strategies for developing new artists and strengthening their positions in their respective local markets.

Meanwhile, Global Label Services, which was reorganized in October to provide integrated support across HYBE's international operations, presented plans for music distribution, marketing and promotional services designed to help regional artists expand globally.

The company's platform and technology businesses also featured in the discussions, with Weverse and Dreamage sharing their longer-term strategic priorities.

The summit concluded with a live online town hall for employees worldwide, providing an overview of the key directions discussed during the preceding sessions.

HYBE CEO Lee Jae-sang said the gathering helped clarify the company's HYBE 2.0 vision by encouraging leaders to challenge established ways of working.

"Through the process of thinking together beyond existing inertia at this Global Leadership Summit, we were able to further clarify the vision of HYBE 2.0," Lee said.

The company did not disclose specific investment figures, artist debut schedules or financial targets associated with the plans.