Geegooin

Geegooin is the stage name of Lee Sang-woon, a South Korean rapper and member of the hip-hop collective Rhythm Power (리듬파워). Beyond the group, he is perhaps more widely recognized to general audiences under his birth name, as the husband of entertainer Lee Hyori — a connection that periodically brings him back into the public eye, most recently through the couple's joint appearance on the Netflix series *Mongle Counseling Center* in early 2026.

Rhythm Power & Musical Identity

Rhythm Power is the hip-hop group with which Geegooin has maintained a long-running association as a member. The collective has been a consistent presence in South Korea's independent and mainstream hip-hop scenes, though the structured facts available at this time do not detail specific release dates, chart positions, or award citations for his solo or group discography.

Public Profile

Outside of music, Lee Sang-woon's public profile has grown in part through his relationship and marriage to Lee Hyori, one of South Korea's most recognized entertainers. In March 2026, the couple appeared together on *Mongle Counseling Center*, a Netflix program focused on supporting young adults with developmental disabilities in their romantic lives. The show's first episode ranked seventh on Netflix's Today's Top 10 Series in Korea chart, drawing considerable attention to the project and to the couple's role within it.