Haegie (헤기)

The name Haegie belongs to Lee Sang-min, a Korean entertainer who has built a second chapter in the public eye long after his first act ended in financial collapse. Known to Korean audiences primarily through variety television, Lee gained renewed attention in 2026 through the 232 Project, a YouTube-based venture in which he takes on the role of producer and hands-on road manager for a new co-ed group — an undertaking that arrived roughly two decades after he publicly cleared approximately 6.9 billion won in personal debt.

From PLATINUM to reinvention

Lee Sang-min was previously a member of the group PLATINUM, though the details of that period remain thin in the public record. What followed that chapter, however, became a story followed closely by Korean media: a debt burden of roughly 6.9 billion won, its long and documented repayment, and the gradual rehabilitation of his public profile through variety programming. By the mid-2020s he had become a recognizable presence on Korean television, a trajectory that made his move into music production something of a full-circle moment.

The 232 Project

In early 2026, Lee began channeling that trajectory into a new creative pursuit. Through a YouTube channel titled 232 Project, he has been working to develop and debut a co-ed group, with the first member, Yoon Su-min, already in active preparation. His approach is notably hands-on: rather than operating from behind a desk, he has taken on the day-to-day work of a road manager alongside the producing role, with the process documented openly for viewers. The project's public framing — a well-known figure staking personal effort and credibility on an unsigned act — drew attention on its own terms.

Variety presence

Lee's visibility in 2026 extended to SBS's variety show Ah Geun Jin!, where a segment involving EXO member Kai brought him into the kind of comedic but pointed exchange that variety television trades in. When a lifetime marriage ban clause was presented to cast members, Kai pushed back and referenced Lee's personal history directly — a moment that landed as both a laugh line and a reminder of how thoroughly Lee Sang-min's biography has become part of his public persona.