네이즈

NAZE made their first major broadcast appearance on Japan's CDTV Live! Live! before their official debut had even arrived — a sequence that signals something deliberate about how C9 Entertainment is positioning its first new boy group in roughly five years. The seven-member act carried "BABYBOO," the theme song of their debut drama, onto that stage, establishing from the outset that their launch was built around a narrative arc rather than a standard single rollout.

Debut and Formation

C9 Entertainment, the Seoul-based agency previously home to Bae Jin-young, had not introduced a new idol group in approximately five years when NAZE emerged. The group — comprising Ato, Dohyeok, Kaisei, Kimkun, Turn, Younki, and Yuya — officially debuted on May 4, 2026. Their entry into the market was structured around a drama tie-in, with "BABYBOO" serving as the theme song for the project, giving the group a narrative context unusual for a first-week debut.

Music and Early Activities

"BABYBOO" is the clearest data point available on NAZE's musical identity at this stage, though the drama-to-broadcast pipeline the group followed suggests a calculated crossover strategy across visual and audio formats. Their appearance on CDTV Live! Live! — a flagship Japanese music program — ahead of their May debut date placed them in front of a Japanese audience early, an indication that C9 is approaching NAZE's rollout with international markets, particularly Japan, as an explicit priority rather than a later-stage expansion.