2NE1 Star Sandara Park Expands Solo Career Across Southeast Asia

Sandara Park, 2NE1 member turned solo artist, is making a formal push into the Southeast Asian market. Her label ARADNAS has entered a new partnership with Singapore-based Power Entertainment to build out her live activity across the region.

Power Entertainment announced on July 28 that it has invested in ARADNAS to support Sandara Park's work in Southeast Asia. The company said it plans to use its local market knowledge and regional network to back her expansion across the board and to build a long-term base for her activities there.

Under the deal, Power Entertainment will tap its on-the-ground infrastructure to develop concerts, festivals, and fan events for the artist. The goal, according to the company, is to widen the scope of her solo career beyond South Korea.

The two sides first connected through Waterbomb Singapore in 2024. Power Entertainment CEO David Yong, who co-hosted that year's edition of the festival, invited Sandara Park to perform, and the two sides worked together for the first time. They continued to explore business opportunities across Southeast Asia after that, and the formal partnership grew out of the trust built during that period.

Sandara Park will now headline solo concerts, fan meetings, and festivals across major Southeast Asian markets under the new agreement. According to a company representative, some of the projects will be built entirely around her as the sole headliner. She is also expected to appear regularly at events organized by Power Entertainment to keep meeting fans in the region.

"It means a lot to be working with Sandara Park," David Yong said. "Based on our long friendship, I hope we can create even greater synergy together, and we will continue to offer full support to expand her activities in Southeast Asia."

He added: "Sandara Park is a legendary K-pop artist that everyone has recognized since her 2NE1 days. She is now starting a new journey as a solo artist, and I am confident she will show fans a wide range of music and creative work. She is an all-around artist who handles both music and variety, so I am looking forward to what comes next."

The move points to a broader trend among veteran K-pop artists, who are increasingly treating Southeast Asia not as a tour stop but as a second home market with its own release calendar, festival circuit, and fan economy.