ARTMS Drops 'Blue Blood' Music Video Teaser Ahead of 'Hyper-Ego' Release

K-POP group ARTMS is building momentum toward their next release with a fresh look at one of the album's key tracks. Their agency, MODHAUS, shared the music video teaser for "Blue Blood" through the group's official social media at midnight on Tuesday.

"Blue Blood" is a track from ARTMS' new album, "Hyper-Ego." In the teaser, the members appear with striking blue eyes, flickering in sync with the music.

"Hyper-Ego" follows the group's earlier releases "Virtual Angel" and "Icarus." Ahead of the album's arrival, ARTMS released the pre-release single "Born Stunner" and carried out promotional activities in the United States.

ARTMS will release "Hyper-Ego" on August 7 at 1 p.m. KST, officially launching the new album cycle. The group will then kick off their world tour, "Art of BLUE BLOOD," on September 5 and 6 at YES24 Live Hall in Seoul's Gwangjin district before taking the run global.

The rollout continues ARTMS' steady push into international markets, pairing a stateside promotional swing with a tour built for their growing global fan base.