KIOF Doubles Down on Summer With 'SWEAT,' Hits 10M Views Fast

K-pop girl group KISS OF LIFE has crossed 10 million YouTube views with its new single "SWEAT" just two days after release.

The track landed on Aug. 4, and the music video passed the mark as of Aug. 6. "SWEAT" is the group's 10th music video to hit 10 million views, joining earlier releases like "Sticky," "Midas Touch," and "Shhh."

The fast climb gives fresh momentum to the summer identity KISS OF LIFE has built over the past two years. After releasing "Sticky" in 2024, the group is once again putting a season-forward song at the center of its campaign. Music and choreography tied to summer have become one of the team's clearest strengths.

"Sticky" first drew wide attention for that same reason. "SWEAT" continues the play. The song is built on Afro house, with electronic pop and Latin rhythms layered on top. The vocals and performance stay cool, sharp, and controlled.

The group teased the track live before the release. On July 24, KISS OF LIFE performed at Waterbomb Seoul 2026, held at KINTEX in Ilsan. It marked the group's third straight year on the Waterbomb stage. The set opened with "Who is she" and moved through "Midas Touch," "Igloo," "Lips Hips Kiss," "k bye," "Lucky," "Tell Me," and "Sticky." The group also gave fans a first look at part of the "SWEAT" performance, using the festival to signal the coming release.

KISS OF LIFE plans to continue "SWEAT" promotions through broadcast appearances and other content in the weeks ahead.