Justin Bieber, Hailey Bieber Arrive in Seoul: "Arrived in Seoul"

Pop star Justin Bieber is back in South Korea for the first time in 13 years. He shared the news himself on Oct. 23, posting a photo on social media with the caption "Arrived in Seoul."

Bieber landed at Incheon International Airport early that morning with his wife, Hailey Bieber. His last trip to Korea was in 2013, when he held his first solo concert in the country. That makes this visit his first in about 13 years.

The trip lines up with an in-person event for SKYLRK, the fashion and lifestyle brand he founded. SKYLRK is running a pop-up store in Seoul's Seongsu area from Oct. 22 to the 25, giving shoppers a chance to see the brand up close.

Bieber launched SKYLRK in July of 2025 with its first collection. A few months earlier, in April of 2025, he ended his ties with drew house, the streetwear brand he had joined as a co-founder in 2019.

Since then, he has used his own brand to move into new areas. SKYLRK's lineup now covers clothing, shoes, sunglasses and audio equipment.

Bieber debuted in 2009. He went on to become a global star with a long run of major hits, including "Baby," "Sorry" and "Peaches." This time, he arrived in Seoul as a business owner, and a fashion pop-up brought him back after more than a decade.