Moon Ga-young Adds lululemon, Hyundai Card and Moët & Chandon Deals

Actress Moon Ga-young is quickly becoming one of the most in-demand faces in Korean advertising. Her new deals reach well beyond fashion, from a sportswear campaign to a credit card brand.

She recently took part in an outerwear campaign for global sportswear brand lululemon. She also works as a model for Hyundai Card. French champagne house Moët & Chandon picked her as its first "Friends of the House" in South Korea.

The deals show her reach growing past fashion and beauty into finance and lifestyle brands.

The ad offers have kept coming since she changed agencies. Moon Ga-young signed an exclusive contract with Fantagio in July.

Fantagio has drawn attention before. When actor Kim Seon-ho moved to the agency, rumors spread that he had received a signing fee in the 2 billion won range. Some claims put the figure in the 3 billion won range. Fantagio said at the time that it could not confirm details of the contract.

The actress has also held a steady place near the top of the brand reputation rankings released by the Korean Business Research Institute. She has used the image built through her projects to work with brands in Korea and abroad.

Her acting career has kept pace as well. In the film "What If We" (Manyage Uri), released in December last year, she played Han Jung-won opposite Koo Kyo-hwan. Her careful portrayal of a woman going through love and a breakup won her the Best Actress award in the film category at the 62nd Baeksang Arts Awards.

She has already locked in her next project. She will play Heo Su-a in "Whale Star" (Goraebyeol), a new tvN drama set to air in 2027. The series is set during the Japanese colonial period, and it gives her another chance to take on a different kind of role.

For an actress whose name now sits on champagne, credit cards and sportswear, the next test is on screen. A period drama could show just how wide her range runs.