H1-KEY's Hwiseo Says 'That's Not Me' as AI Music Video Sparks Backlash

H1-KEY's Hwiseo has revealed that she did not film any scenes for the group's new music video, which has drawn backlash over its apparent use of AI-generated visuals.

H1-KEY released its digital single "Unbelievable" on Nov. 13, marking its first comeback in eight months. However, the music video teaser had already sparked criticism, with fans pointing out unnatural facial expressions and movements that appeared to be AI-generated.

Some fans began using the hashtag #NO_AI_FOR_H1KEY, calling on the group's agency to remove the AI content and release footage featuring the actual members instead.

As criticism spread, Hwiseo addressed the music video through the fan communication platform Bubble.

"I didn't film any music video scenes this time," she wrote.

She later added, "That's not me, anyway," followed by, "It's not even my opinion."

Hwiseo also said she had only seen the material after everything had already been decided.

Her comments prompted further backlash, with fans questioning why the group was represented through apparent AI-generated imagery rather than actual performances. Some said they would boycott the music video while continuing to support the song and the members' live stages.

Others criticized the agency for moving forward with the production without what they viewed as sufficient artist involvement.

As of Nov. 13, the agency had not publicly responded to the criticism or clarified how AI was used in the music video.