Within WINNER, Lee Seung-hoon — known to fans as Hoony — has built a reputation as the group's most visually expressive performer, anchoring its choreography while contributing as a rapper, singer, and songwriter under YG Entertainment.
Formation & Role in WINNER
WINNER is a South Korean boy group under YG Entertainment, and Lee Seung-hoon has been a member since the group's formation. Across the group's catalog — which spans K-pop, hip-hop, dance-pop, and pop music — he has operated primarily as a rapper and dancer, while also contributing to the group's songwriting.
Activities
Beyond his work with WINNER, Lee Seung-hoon has taken on variety programming as a secondary platform. In early 2026 he appeared as a cast member on ENA's travel variety show Crazy Tour, a spin-off of *Earth Marble World Tour* that frames its cast in pursuit of extreme global experiences. His co-stars included singer Rain and actor Kim Mu-yeol. The show concluded with 0% ratings across all episodes, though the cast completed their final mission — a 2,700-metre skydive — in Turkey.
His participation in *Crazy Tour* drew some public attention beyond the show itself. In February 2026, as a broader controversy over celebrities' perceived lavish lifestyles circulated in South Korean media, Lee Seung-hoon addressed the discussion directly, stating that his involvement in the program was not a matter of simply travelling at leisure and that he had not, in his own characterisation, "lived off the fat of the land."
