MEOVV (미야오)

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Girl group5 members

Signed to both The Black Label and Capitol Records — a dual arrangement that positioned the group at the intersection of Korean production and Western major-label infrastructure — MEOVV (미야오) arrived as one of the more deliberately constructed girl-group launches of recent years. Their debut single "Meow" introduced a five-member act built around a sharp, cat-themed identity, and the group has since expanded that foundation through a growing catalogue and a presence on festival lineups across Asia.

Debut & Formation

MEOVV comprises five members — Anna, Ella, Gawon, Narin, and Sooin — operating under The Black Label, the Seoul-based label known for its work in the darker, more production-forward corner of K-pop, in partnership with Capitol Records. That co-signing signaled an early ambition to reach English-language markets alongside domestic Korean ones, a strategy increasingly common among newer girl groups but still relatively rare at the point of a group's initial launch.

Music & Discography

The group's early singles, including "Meow", "Toxic", and "Hands Up", traced a sound rooted in attitude-driven pop with production sensibilities consistent with The Black Label's output — dense, rhythmically assertive, and styled for performance as much as streaming. The digital single "Burning Up" extended that trajectory, described in coverage at the time as representing upgraded music alongside more powerful stage performances, and achieved results on both domestic and international charts.

In 2025, MEOVV released their debut extended play My Eyes Open VVide, marking a consolidation of the group's identity into a full project format after the singles-led early period. The EP title's stylized spelling — echoing the double-V in the group's own name — reinforced the visual and branding coherence the group had maintained since launch.

By mid-2026, MEOVV was grouped alongside FIFTY FIFTY and tripleS in coverage noting a three-way release clash among smaller-agency girl groups, a framing that underscored both the competitive density of the current K-pop landscape and the degree to which MEOVV had established enough of a footprint to be considered a meaningful participant in that conversation.

Activities

MEOVV was included in the first lineup announcement for ACON 2026, the festival associated with the Asia Artist Awards. The booking followed the chart performance of "Burning Up" and reflected the group's growing standing on the domestic live circuit. Festival appearances of this kind — particularly those tied to major awards ecosystems — represent a standard marker of an act reaching a stable tier of industry recognition in Korea.