MEOVV's "GO HARD" To Take Over Shinsegae Times Square in Seoul

MEOVV is giving fans an early look at its upcoming single "GO HARD" with a special popup event in Seoul.

The five-member group will open the event at Shinsegae Times Square in Yeongdeungpo on October 9, three days before the single's official release.

Running through October 18, the 10-day popup will feature an exhibition space inspired by the visual concept and overall mood of "GO HARD".

The event follows a similar popup organized for MEOVV's second EP "BITE NOW," which also brought the album's concept into a physical space for fans to explore.

This time, the popup will take place at the Bridge Stage on the third floor of Shinsegae Times Square. It will operate from 10:30 a.m. to 8 p.m. Monday through Thursday, with extended hours until 8:30 p.m. Friday through Sunday.

Further details about the event will be available through MEOVV's official social media channels. Meanwhile, MEOVV has been gradually introducing the concept of "GO HARD" through a series of promotional teasers.

The group recently unveiled a music video teaser for the single, alongside images featuring school-inspired styling reinterpreted through MEOVV's visual identity.

The upcoming release marks the group's first comeback in approximately four months.

MEOVV, consisting of Sooin, Gawon, Anna, Narin and Ella, will release "GO HARD" on October 12 at 6 p.m. KST.