G-DRAGON's Nike Collab Jacket Hits $330 on Resale Market Day After Launch

A limited-edition jacket from the Nike collaboration with PEACEMINUSONE, the fashion brand led by BIGBANG's G-DRAGON(GD), has tripled in price on the resale market just one day after its launch. The spike points to GD's lasting pull in Korean street fashion.

As of 2 p.m. KST on Wednesday, the "Nike x PEACEMINUSONE Republic of Korea Anthem Jacket Black" was listed between 360,000 won and 400,000 won, or about $240 to $265, on the Korean resale platform KREAM. The jacket launched on Tuesday at a retail price of 149,000 won, roughly $100. That means the resale price climbed about 2.5 times in a single day. On the afternoon of the launch, the jacket briefly hit 480,000 won, or about $330, more than three times its original price.

News of the resale jump spread fast through Korean online communities. Posts about the jacket also filled platforms like X, with buyers sharing unboxing photos and pop-up store reviews. Reactions in fan forums and on social media were mixed. Some users wrote, "It looks even nicer because I couldn't get one," and "It was the prettiest jacket at the pop-up, I'm upset I missed it." Others were more skeptical, asking whether the price reflected the product itself or simply "the GD name," and noting that the design felt "too flashy for everyday wear."

For some observers, the resale numbers are a sign that GD's cultural weight and influence in fashion still carry real commercial power, even years after his peak as a chart act.

GD debuted in 2006 as the leader of BIGBANG, a group that pioneered K-POP's global expansion in the early 2010s. He launched his solo career in 2009 with the landmark album Heartbreaker, carving out a reputation for trendsetting style and self-producing prowess that redefined the idol archetype. PEACEMINUSONE has since solidified its status as one of the most closely watched designer brands birthed by a K-POP artist, with its successive Nike runs consistently generating heavy secondary-market demand.