Son Heung-min to Shut Down Fashion Brand NOS7 After Nearly Four Years

Son Heung-min's fashion brand NOS7 will end operations on December 31, 2026, as the soccer star refocuses on his career and fans.

Soccer star Son Heung-min's fashion brand NOS7 is closing after nearly four years.

The company announced through its official channels on December 2 that operations will wrap up on December 31, 2026.

"NOS7 was a brand born from the wish to be part of Son Heung-min's daily life and better rest," the company said. "We have done our best to reach customers with better products and services."

The company added that the decision reflects the player's own priorities. "Behind this choice is Son Heung-min's sincere wish to focus fully on soccer for the time he has left as a player and to bring even greater joy to his fans," it said.

"There is deep regret and a heavy heart, but we ask for your understanding," the message continued. "The precious years NOS7 has walked were all thanks to our customers. We hope to be remembered as a brand that offered a brief moment of comfortable rest and small happiness."

NOS7 launched in June 2022. The name flips the English spelling of Son's surname, "SON," into "NOS" and pairs it with 7, his jersey number.

The brand mainly sold apparel, including short-sleeve T-shirts, sweatshirts, hoodies, and windbreakers. In the early days of the launch, Son was listed as an inside director of the corporation set up to run the business.

NOS7 will close on December 31, ending a run of about four and a half years.