Huh Yunjin Brings Her Style To 8seconds’ New Collection With MINJUKIM

Korean SPA brand 8seconds is teaming up with designer label MINJUKIM once again, bringing the label’s signature romantic aesthetic to a new fall/winter collection at a more accessible price point.

Samsung C&T Fashion Group, which operates 8seconds, announced on Aug. 24 that the two brands have launched their second collaboration, following their first team-up in August 2025.

MINJUKIM is the namesake label of designer Kim Min-ju, who gained global attention after appearing on Netflix’s fashion competition series Next in Fashion. In 2023, she became the first Korean designer to present a runway show at the Victoria and Albert Museum in the U.K., one of the world’s leading museums of art and design.

This season’s collection, titled “Bouquet of Heart,” brings together the distinct sensibilities of 8seconds and MINJUKIM through a romantic, feminine aesthetic. A heart-and-clover motif created exclusively for the collaboration appears throughout the collection, while sheer fabrics, lace, ribbons, ruffles and floral embroidery add MINJUKIM’s signature dreamy touch.

The lineup includes a satin-collar jumper, faux leather blouson, cropped jacket-and-skirt set, ruffle cardigan, shirred ribbon blouse, sheer dress and capri pants. Accessories such as beaded hairpins and a ribbon bag complete the collection.

The collection did and early release on Aug. 24 through SSF Shop, Samsung C&T Fashion Group’s online shopping platform. A special live broadcast celebrating the launch will take on Aug. 25 at around 6 p.m. KST, with the collection rolling out at select offline stores from Aug. 26.

“This collaboration offers an opportunity to experience the aesthetic of a global designer brand at a reasonable price point,” said Lee Song-yi, head of 8seconds’ women’s wear division at Samsung C&T Fashion Group. “Going forward, 8seconds will continue to introduce fresh and stylish K-fashion looks through a variety of collaborations.”

Adding a K-pop touch to the brand’s fall/winter lineup, 8seconds has tapped LE SSERAFIM’s Huh Yunjin as its brand model for the 2026 fall/winter season. Yunjin stars in the campaign for the MINJUKIM collaboration, showcasing the collection’s romantic pieces and adding her own confident style to the looks. Known for her distinctive fashion sense both on and off stage, the LE SSERAFIM member brings a youthful, contemporary energy to the collection.