IVE's An Yu-jin Revives Retro Glam With Bold Blue Eye Makeup

IVE's An Yu-jin is stepping away from her signature clean beauty look. The singer recently shared a set of photos on social media that lean into a bold retro style, marking a clear shift from the polished makeup her fans are used to seeing.

The eyes take center stage in the look. An Yu-jin layered a vivid blue shadow across her lids and inner corners, bringing the color forward rather than blending it out. She paired the shadow with a long winged liner and full lashes. A wash of pink blush swept across her cheeks, while her lips stayed in a softer, muted shade.

Her hair added to the retro feel. She swept her bangs to one side and styled the hair on both sides low against her head, finished with a small hairpin. A white satin outfit, lace trim and long drop earrings pulled the styling together, giving the look the feel of a modern take on a 1970s or 1980s fashion editorial.

The look also fits into a broader shift in beauty trends. After a long run of the natural "clean girl" style, makeup built on blue shadows, shimmer and heavier color is starting to draw attention again. Blue eyeshadow can easily feel dated, but An Yu-jin's sharp features carried the bold shade without a problem.

The photos show how quickly a single K-pop star can bring a trend back into the conversation. As fans move on from years of minimal beauty, An Yu-jin's retro turn signals that bolder colors, once tied to another era, are finding a new place in K-pop styling.