SANTOS BRAVOS To Head Back to Billboard Latin Music Week One Year Later
SANTOS BRAVOS are returning to Billboard Latin Music Week, this time with their first year together behind them.
The global Latin pop group will appear at Billboard Latin Music Week 2026 on October 19 at the Faena Theater in Miami. Presented by HYBE Latin America, the exclusive event will feature a conversation with the members reflecting on their first year as a group, followed by an intimate performance.
The appearance marks a notable return for SANTOS BRAVOS, who were introduced at last year's Billboard Latin Music Week through "The Building of Santos Bravos," a session centered on the group's formation under HYBE Latin America and what was expected to come next.
One year later, that framing has noticeably shifted. Rather than introducing the idea behind SANTOS BRAVOS, the group now returns with a year of releases, performances and promotions to reflect on.
During that period, they have worked to establish themselves across different audiences and markets, including promotions in South Korea that brought the Latin pop group directly into the Korean music industry environment from which HYBE's global artist-development model originated.
Their return therefore offers something of a one-year checkpoint for the project. What was presented to the industry in 2025 as a newly formed global group is returning to the same event in 2026 as an active artist with its own growing catalog and international promotional history.
That expansion has continued in recent months. SANTOS BRAVOS released their debut EP "DUAL" and are also set to appear as part of "ES LATINA," the cultural programming surrounding Shakira's Madrid residency, after being selected for the lineup curated by the Colombian superstar.
The Billboard Latin Music Week event will be available exclusively to registered attendees. Capacity at the Faena Theater will be limited, with admission offered on a first-come, first-served basis.
Billboard Latin Music Week 2026 will take place in Miami from October 19 through 22.
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