IVE's Jang Won-young Hints at Dior Deal After Years With Miu Miu

IVE member Jang Won-young is fueling speculation about a new luxury brand partnership. On Sept. 28, the singer posted a series of photos on Instagram with the caption "All my love to dior🤍."

The images show Jang posing in a Dior top and carrying a Dior bag. The post drew attention because Jang has been closely tied to Miu Miu since 2021, regularly appearing with the Italian brand's bags and other pieces, serving as one of its faces. Her appearance in a full Dior look signals a possible shift in her luxury endorsements.

Dior's current brand ambassadors include former figure skater Kim Yuna and BLACKPINK member Jisoo.

Jang made headlines earlier this year over her ties to Miu Miu. At a fragrance event held in April, her expression briefly froze after a brand staffer asked her to hold one more product. Some online viewers speculated that she had already exceeded the number of items agreed to in her contract, or that she was being asked to hold products outside the scope of her original deal.

IVE released its second full-length album, "REVIVE+," earlier this year and promoted the title track "BANG BANG." The group then met overseas fans through its second world tour, "SHOW WHAT I AM."