Tarzzan Was Already Serving Gorpcore, Now The North Face Has Noticed

The North Face has named K-POP group ALLDAY PROJECT as the new ambassador for its lifestyle line, The North Face White Label. The brand unveiled part of its fall/winter campaign with the group on Sept. 28, but member Tarzzan is already standing out as a natural fit for the brand's outdoor-focused image.

The campaign carries the theme "LIMITLESS: Movement Beyond Boundaries." All five members, Annie, Tarzzan, Bailey, Woochan, and Youngseo, modeled White Label pieces styled to reflect their individual personalities. For Tarzzan, the partnership builds on an image he has already been developing through his fashion work and outdoor appearances.

The shoot features some of the line's signature pieces, including the steady-selling Project Down Jacket and a new lightweight option, the Calix Light Down Jacket. The Project Down Jacket keeps the outdoor design cues The North Face is known for while being designed for everyday wear. The company said some of its most popular colorways sold for roughly twice their retail price on resale platforms last winter.

The North Face White Label launched in 2011 as the first lifestyle line from a Korean outdoor brand. It is a Korea-only line within The North Face's global portfolio. The label has also picked up traction with international tourists shopping in Seoul, and the brand has been opening dedicated White Label flagship stores in major shopping districts, including Seongsu and Myeongdong, to expand its presence among both local shoppers and international visitors.

Tarzzan's connection to outdoor fashion was already taking shape before the partnership. He drew attention for his outdoor styling on the Netflix original "Take a Hike!" (Daeche Deungsaneun Wae Haneun Geonde?), where his appearance helped bring his rugged, outdoorsy image to a wider audience. That image now carries into The North Face campaign, where he will showcase the brand's gorpcore-inspired looks.

Sung Ga-eun, president of Youngone Outdoor, which operates The North Face in Korea, said ALLDAY PROJECT's work across music, fashion, and other fields aligns with the brand's direction of "exploration that never stops."