ATEEZ Rockets From No.14 to No.1 on K-POPIT BOARD in Just Two Days Ahead of November Comeback

ATEEZ has jumped 13 places to claim the No. 1 spot on the K-POPIT BOARD's global rankings in just two days, as anticipation surrounding the group's upcoming comeback and world tour combines with growing attention toward members San and Wooyoung's online entertainment activities.

According to the K-POP analytics index K-POPIT BOARD on October 14th, ATEEZ topped the global Power Index, PWR(GL), with 67.6 points, up from No. 14 and 51 points on October 12th. Its global Momentum Score, MOM(GL), also climbed from 45.1 to 65.8 over the same period, reflecting a sharp increase in the group's overall momentum.

The rise coincides with preparations for ATEEZ's upcoming album, "GOLDEN HOUR : Part.6," scheduled for release on November 13th. The group began unveiling promotional material under the phrase "CRASH TO BEGIN," releasing its first individual concept photos on October 13th.

ATEEZ has also announced its 2027 world tour, "ZERO TO ALL," which will begin with three concerts in Incheon from Jan. 22 to 24. The tour is set to continue through Japan in February, followed by planned performances across Europe, North America and South America later in the year.

Together, the comeback preparations and extensive touring plans provide context for the group's 20.7-point increase in global momentum, as fans anticipate both new music and opportunities to see ATEEZ perform internationally.

The group's Fandom Health Index (FHI), which measures fan activity and sustained engagement, rose from 84.4 to 87.9 over the two days. Furthermore, its Media Attention Score (MAS), tracking media and public visibility, remained high at 90.7, although it did decline from 95.4 on October 12th. Nevertheless, the figures suggest that ATEEZ's ranking surge has been accompanied by stronger fandom engagement, even without a corresponding increase in its media attention score.

Beyond music promotions, members San and Wooyoung have also been reaching audiences through their YouTube variety series, "Go Nine or Go Big" (9트쫑). The program follows the pair taking on various challenges, with their playful arguments and close friendship becoming a central part of its appeal. Their chemistry has attracted attention beyond the group's music activities, offering viewers another way to discover the members.

This wider exposure is particularly notable alongside ATEEZ's D-layer activity, which shifted from a 48.6% decline on October 12th to a 522.4% increase on October 14th. The indicator reflects changes in attention extending beyond an artist's core fandom, suggesting a substantial expansion in the group's broader visibility. San and Wooyoung's entertainment appearances offer one possible explanation for that movement, as their content can reach viewers who may not regularly follow ATEEZ's music.

ATEEZ's current momentum also builds on the success of its previous album, "GOLDEN HOUR : Part.5," released in June. The album earned the group its third No. 1 on the Billboard 200, while its title track "BAD" continued attracting attention through performance videos and short-form content. San's widely shared chest-pop choreography became a particular talking point, helping introduce the group's performances to audiences across social media.

However, ATEEZ's Viral Conversion Rate (VCR), which measures how YouTube interest translates into Spotify streaming, fell from 43.6 to 6.8 over the same two-day period. The decline suggests that the group's recent surge in visibility has not been matched by stronger conversion into streaming activity, with its latest BOARD performance instead characterized by rising momentum, active fandom engagement and broader audience attention.

With a new album approaching, an extensive world tour ahead and entertainment content helping introduce the members to wider audiences, ATEEZ's rise on the K-POPIT BOARD reflects several developments converging during a particularly active promotional period. Its jump from No. 14 to No. 1, alongside a 20.7-point increase in global momentum and a dramatic reversal in D-layer activity, highlights how attention surrounding the group is building ahead of its November comeback.