ATEEZ Goes Sporty in New Concept Photo for 'GOLDEN HOUR : Part.6'

K-POP boy group ATEEZ is showing a sportier side ahead of its next release. The group's agency, KQ Entertainment, posted the third concept photo for the group's 15th EP, "GOLDEN HOUR : Part.6," on its official social media channels at midnight KST on Oct. 31.

In the photo, the members wear black-and-white track jackets. Some zip their jackets up high enough to hide part of their faces. Others pose in a loose, relaxed way. A few look at the camera from an angle or keep a blank expression. Natural hairstyles and casual clothes give the whole set a sporty feel.

Each photo in the rollout has had its own look. The first concept photo showed free-spirited street fashion. The second was built around black leather. This time, the track jackets set it apart. ATEEZ is releasing three different concept photos in total as it gets ready for the album.

The group has already made history in this era. ATEEZ became the first K-pop idol act to perform a special stage at Seokjojeon, a hall inside Deoksugung Palace in Seoul.

It has also started promoting the pre-release track "Drip" on weekly TV music shows, a key stage for K-pop acts in South Korea. The run began on Oct. 30 with KBS2's "Music Bank," followed by shows including MBC's "Show! Music Core" and SBS's "Inkigayo." The performance centers on hip-driven choreography and tight group moves.

"Drip" has picked up attention outside Korea, too. After its release, the song ranked on iTunes Top Songs charts and Apple Music Top Songs charts in several countries and regions. In the U.K., it entered the Official Charts, landing on the Official Singles Downloads Chart, the Official Singles Sales Chart and the Official Video Streaming Chart, among others.

Interest in the full EP is building as well. Before its release, "GOLDEN HOUR : Part.6" reached No. 4 on Spotify's Countdown Chart Global.

The title track, "UP," comes from the same producers behind the group's previous title track, "BAD," and several other signature ATEEZ songs. Fans are watching to see what kind of sound and choreography the group brings this time.

"GOLDEN HOUR : Part.6" drops later this month, on the 13th, at 2 p.m. KST on online music platforms.

The group won't slow down after the album cycle. ATEEZ will launch its "ZERO TO ALL" world tour in Incheon next January. From there, the tour moves on to regions including Japan, Europe, North America and South America.

From a palace stage in Seoul to charts in the U.K., the "GOLDEN HOUR : Part.6" rollout shows a group working its home market and its global audience at the same time. The next test comes with "UP," and then a tour that spans four continents' worth of fans.