ILLIT's "BREAK EVEN" Breaks Its Own First-Week Sales Record
K-pop group ILLIT has set a new personal record for first-week album sales.
According to album sales tracker Hanteo Chart on Nov. 2, the group's fifth EP, "BREAK EVEN," sold 444,072 copies in its first week, from Oct. 26 to Nov. 1. That is 32,418 copies more than the first-week total of its fourth EP, "MAMIHLAPINATAPAI," which sold 411,654 copies, setting a new record for the group.
Along with its record album sales, ILLIT has also performed well on music charts and with its video content. The title track, "Chepohagesseo" ("I'll Arrest You"), has been strong on music charts in South Korea. Built around a catchy melody featuring a whistle sound, the song peaked at No. 3 on both Melon's "Top 100" chart and Bugs.
The song has also performed well on charts overseas. As of Oct. 30, it ranked No. 16 on Apple Music's "Today's Top 100: Global" and No. 74 on Spotify's "Daily Top Songs Global."
The music video also charted in several countries based on views. On YouTube's weekly "Top Music Videos" chart for Oct. 23 to 29, it ranked No. 7 in South Korea, No. 14 in Japan, No. 28 in the U.S. and No. 28 globally. It also reached No. 7 on Chinese streaming service QQ Music's overall music video chart for the period from Oct. 26 to Nov. 1.
The song has also gained traction on short-form video platforms. On TikTok, videos using the track, including the original sound, surpassed 260,000 within six days of its release. The song also entered TikTok's "Top 50" and "Viral 50" charts.
On Instagram, the track reached No. 2 on the "Trending Audio for Reels" chart, which ranks songs by increases in audio usage, as of Nov. 1. On Oct. 30, it also appeared on YouTube's "Daily Top Shorts Songs" charts in six countries and regions, including South Korea, Japan and the U.K.
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