P1Harmony's Bold New Sound Draws Attention From Billboard and US Media

P1Harmony is gaining attention from U.S. music outlets following the release of its 10th EP, "BLOW UP," on Nov. 6.

Billboard recently featured the six-member group in an interview examining its career growth, creative involvement and decision to explore a different musical direction.

The title track, "BLOW UP," introduces a hyperpop sound influenced by PC Music, departing from the group's more familiar high-energy style.

Member Jongseob explained that the group wanted to begin a new chapter and felt "BLOW UP" was the strongest choice among the songs considered.

Other U.S. publications, including BroadwayWorld and The Hype Magazine, also covered the release, while P1Harmony appeared on Los Angeles radio station Power 106.

The title track was featured on Spotify's New Music Friday and Apple Music's New Music Daily playlists in the United States.

All tracks from the EP also entered the top 10 of the U.S. iTunes K-POP songs chart.

Meanwhile, "BLOW UP" sold more than 540,000 copies on its first day, setting a new personal record for the group.

P1Harmony will continue its comeback promotions on MBC M's "Show Champion" on Nov. 11.