TREASURE Breaks Own Record as 'SHOCK' Video Tops 100 Million Views

K-POP boy group TREASURE has broken its own record again. The music video for its new song "SHOCK" reached 100 million YouTube views faster than any song the group has released.

The group's agency, YG Entertainment, said on the 15th that the video for TREASURE's new digital single "SHOCK" crossed 100 million views at around 3:50 p.m. KST the day before. The video came out earlier this month, on the 2nd, at 6 p.m. KST. It took 11 days, 21 hours and 50 minutes to hit the mark.

That beats the group's previous fastest song, "IF I," which reached 100 million views in 11 days, 22 hours and 49 minutes.

There were early signs. Right after its release, the "SHOCK" video went straight to No. 1 on YouTube's list of most-viewed videos in the past 24 hours. It also passed 50 million views in five days, another best for the group.

Fans worldwide have praised the video's stylish direction, which amplifies the song's intensity, along with the members' strong screen presence. Many have pointed to the bridge as a highlight. There, the group's signature hard-hitting choreography plays out over a catchy, repeated lyric.

The record also says something about the group's direction. "IF I" marked the start of a successful new chapter for TREASURE, and since then the group has put hip-hop front and center. "SHOCK" keeps that approach. It pairs the heavy, classic hip-hop sound YG Entertainment is known for with the members' own high energy.

Since the release, TREASURE has been promoting the song on TV music shows and YouTube. The group is also set to perform at major year-end award shows, including the "2026 MAMA AWARDS" and the "2026 SBS Gayo Daejeon," SBS's annual year-end music special. Those stages will keep its schedule full through the end of the year.

For a group that bet on hip-hop with "IF I," two record-setting videos in a row suggest the shift is landing with a global audience.