IU Debuts Smoky Makeup Look in 2027 Season's Greetings 'I ★ U CLUB'

Singer and actress IU is showing fans a new side of herself. The star wore a bold, smoky makeup look in new photos for her 2027 season's greetings set.

Her agency, EDAM Entertainment, shared several photos on its official social media earlier this month, on the 12th. The post was captioned "IU 2027 SEASON'S GREETINGS 'I ★ U CLUB.'" Season's greetings are yearly merchandise packages, usually built around a calendar, that K-pop artists put out for fans.

In the photos, IU wears her hair long and black, with smoky makeup that puts the focus on her eyes. Long, winged eyeliner and soft pink lips give her a different mood than usual. The look could easily come off as too intense. On her, it works with the sweet charm she is known for.

The styling stands out, too. She wears a white fur hat with metal details and a pair of headphones, paired with a bluish top and a black bag. In another shot, she holds a flip phone up high in one hand, as if taking a selfie.

The props and outfits call back to fashion that was popular in the early 2000s. They give the whole set a retro feel.

What grabs attention most is how different she looks from the IU fans are used to. The sharp eye makeup and cool color tones create a more urban, chic mood. Still, her round eyes and soft expression keep a bit of her familiar cute side.

Fans gave the new look a warm response online.

"IU's makeup has such a different vibe, and it's cute," one wrote.

"Turns out I really like IU in smoky makeup," another added.

IU continues to move between music and acting, working as both a singer and an actress.