ILLIT's 'It's Me' Continues Strong Run More Than a Month After Release

K-POP group ILLIT continues to show continuous power on the charts more than a month after the release of its latest title track, "It's Me."

According to K-POPIT BOARD, the K-POP analytics index, ILLIT ranked No. 1 in domestic rise on Tuesday with a Power Index (PWR_KR) score of 64.4. The group also placed No. 2 on the global ranking with a Power Index (PWR_GL) score of 59.7. The Power Index combines data from music charts, social media activity and news coverage to measure overall momentum.

What stands out is the consistency of the group's performance. While "It's Me" was released on April 30 as the lead single from ILLIT's fourth EP, "MAMIHLAPINATAPAI," the song continues to attract attention well beyond its initial promotional period. Online discussions surrounding the track have remained active, while the group's recent appearance at Weverse Con Festival generated another wave of interest among both fans and casual listeners.

The song's bright energy and memorable hook have helped it maintain strong visibility across major Korean music platforms. In addition, ILLIT's growing reputation as a live performer has contributed to its sustained momentum, with clips from recent stages continuing to circulate widely on social media.

The group's popularity was further highlighted this week as "It's Me" collected two music show trophies despite official promotions having already concluded. ILLIT won first place on MBC's "Show! Music Core" on June 6 before claiming another victory on SBS's "Inkigayo" the following day.

The continued success points to the song's long-term appeal among the general public. More than five weeks after release, "It's Me" remains near the top of major domestic streaming charts. On platforms such as Melon and Bugs, ILLIT's earlier hits, including "Magnetic" and "NOT CUTE ANYMORE," have also continued to chart, underscoring the group's growing catalog strength and broad public recognition.