BTS RM’s Intellectual Appeal Shines as Ambassador for the World’s 3rd Top Museum

K-POP group BTS member RM has been appointed as a Global Promotional Ambassador for the National Central Museum of Korea.

On the 20th, the museum officially announced the appointment via its social media channels. The museum selected RM in recognition of his consistent interest in art, history, and cultural preservation. Throughout his career, RM has frequently highlighted various galleries and exhibitions through his personal social media, often discussing the role of art in his creative work.

In his new role, RM will promote the museum's collections and exhibitions to an international audience. Given his global influence, the partnership aims to enhance the visibility of Korean heritage and artistry worldwide. This appointment is part of a broader trend of utilizing prominent cultural figures to boost Korea’s global influence.

The collaboration also reflects the museum's strategy to engage with younger, international demographics through digital platforms. RM is expected to feature museum-related content on his social media as part of his activities as an ambassador.