aespa Shares Fresh "KISS N TELL" Teasers Ahead of Japanese Comeback

aespa has dropped new teasers of its new Japanese mini album "KISS N TELL", which mark the group's latest original project for the Japanese market. The release arrives on July 24 as the quartet continues to expand its activities outside Korea following a series of successful domestic and international promotions.

Since debuting under SM Entertainment in 2020 with Black Mamba, aespa, consisting of Karina, Giselle, Winter and Ningning has built a discography that combines electronic production, performance-focused concepts and an ongoing fictional narrative centered around its KOSMO universe. The group has since released projects including Spicy and Armageddon, while establishing a presence across both Korean and international markets.

"KISS N TELL" continues aespa's Japanese activities with a collection of Japanese-language tracks. As with many K-pop releases aimed at the Japanese market, the album forms part of the group's broader overseas promotion strategy while offering new material specifically for local audiences.

Following the release, fans shared reactions across social media, discussing the album's songs, visuals and overall concept. The group's concept pictures which were released on the official social media accounts have garnered over 460k views on X so far with over 50k interactions on the posts.

The release reflects the continued importance of Japan in the global expansion strategies of major K-POP agencies, with many artists maintaining dedicated Japanese discographies alongside their Korean releases. For aespa, "KISS N TELL" represents another step in the group's ongoing activities in the region.