G-Dragon, BTS and Stray Kids? 48 K-POP Idols Get a Fashion Makeover From Designer Brand JUUN.J

From G-Dragon and BTS to Stray Kids and aespa, some of K-POP's biggest names are getting a fashion makeover from designer brand JUUN.J. Samsung C&T Fashion Group announced on Oct. 27 that its label JUUN.J has created outfits for 48 artists featured in the new exhibition D'FESTA THE ORIGIN.

The exhibition brings together artists from nine groups: G-Dragon, BTS, Stray Kids, TOMORROW X TOGETHER, aespa, ENHYPEN, IVE, RIIZE and CORTIS. Through fashion and art, the project offers a new look at the artists beyond their usual stage performances.

Under the theme “Breakthrough”, which refers to breaking out of an egg and entering a new world, the exhibition explores the artists' original dreams and their passion for performing. It uses different art forms to capture their individual stories and creative identities.

For the project, JUUN.J dressed the artists in its signature black, giving the exhibition a cohesive visual identity. The outfits are paired with works by leading Korean photographers, presenting the idols through a more artistic and unconventional lens.

The designs also reflect JUUN.J's experimental approach to fashion. Some looks combine contrasting elements to blur traditional boundaries between gender and form, while others play with layering multiple outerwear pieces. The result brings the brand's distinctive silhouettes and contemporary reinterpretations of classic styles to some of K-pop's most recognizable artists.

D'FESTA THE ORIGIN will be open until Nov. 30 at MPX Gallery, located in the L3 North Atrium of IFC Mall in Seoul's Yeouido area. Following its Seoul stop, the exhibition is scheduled to travel to major cities worldwide, including Tokyo in January 2027.

"This project puts the stories of world-class artists into JUUN.J's own language," said Jung Wook-jun, vice president of JUUN.J. "Using it as a starting point, we will connect with many different cultures around the world and keep growing our influence in the global fashion market."

With 48 artists bringing JUUN.J's designs to life, the exhibition offers fans a chance to see their favorite idols from a different perspective, where K-POP meets experimental fashion and contemporary art.