TXT's Yeonjun Collaboration Dessert Sells Out Days After Launch

A collaboration dessert inspired by TXT's Yeonjun and his latest solo title track "Ice Cream" has sold out its initial production run shortly after its release.

Convenience store chain GS25 announced that its Sour Lemon Yogurt dessert, created in collaboration with premium dessert brand Yoajung and manufacturer LoroMelo, sold out its initial stock of approximately 40,000 units following its launch on July 16.

The product was developed around the concept of Yeonjun's second solo mini album "NO LABELS: PART 02" and its title track "Ice Cream." Featuring packaging inspired by the release along with a random photocard and sticker, the collaboration quickly gained attention among fans.

According to GS25, the dessert became the fastest-selling initial release among K-POP artist collaboration products introduced by the retailer in 2026. The company said demand exceeded expectations and confirmed that it is discussing additional production. A bar version of the collaboration product is also scheduled to be released on July 21.

The collaboration arrives as "Ice Cream" continues to perform steadily following its release. As of July 20, more than 84,000 TikTok videos had been created using the track, while it ranked No. 2 on the platform's Viral 50 chart. Yeonjun also earned music show wins on KBS2's Music Bank and MBC's Show! Music Core last week.

Meanwhile, "NO LABELS: PART 02" sold 738,072 copies during its first week, marking the highest first-week sales among Korean solo artists' albums released this year.