ALPHA DRIVE ONE Takes "UNBREAKABLE : 少年BEAST" Across Asia With Global Pop-Ups

ALPHA DRIVE ONE is taking their upcoming comeback across Asia with a series of pop-up stores in South Korea, Japan and China.

The group announced through their official social media channels on August 11 that the pop-ups will celebrate the release of their second mini-album, UNBREAKABLE : 少年BEAST, which is set to arrive on the 24th of August.

The first pop-up will open in Seongdong-gu, Seoul on August 25 and run through September 6. Additional locations will follow in Tokyo from August 28 through September 6, while pop-ups in Shanghai and Guangzhou will operate from August 29 through September 13.

In Seoul, fans will be able to participate in an "IMMERSIVE MISSION POP-UP" built around the storyline of the new album. Visitors, taking on the role of ALPHA DRIVE ONE's fandom ALLYZ, will be tasked with collecting clues and records throughout the space to uncover the truth behind "少年BEAST."

The interactive experience is designed to expand on the narrative surrounding UNBREAKABLE : 少年BEAST, allowing fans to explore the album's concept beyond its music. A postcard version of the album will also be unveiled and available at the Seoul pop-up.

The Tokyo, Shanghai and Guangzhou locations will similarly bring the album's concept to life through photo exhibitions, photo zones, album-related merchandise and other installations.

The pop-ups arrive as ALPHA DRIVE ONE prepares for their first comeback with UNBREAKABLE : 少年BEAST. The EP will explore the growing pains of youth amid prejudice and societal labels while expanding on the group's musical sound and ongoing narrative.

ALPHA DRIVE ONE's second mini-album UNBREAKABLE : 少年BEAST will be released on August 24.