OURBIRTHDAY Unveils Group Concept Photos Ahead of August 19th Debut

JYP Entertainment's upcoming girl group OURBIRTHDAY is giving fans another look at their debut concept ahead of the release of their first single later this month.

OURBIRTHDAY unveiled a series of group concept photos for their first single Our Birthday through their official social media channels on August 10 and 11.

The first set leans into a youthful, high-teen aesthetic, with the seven members dressed in pastel tones and denim. Posing closely together with their arms around one another, the group highlights the bright and playful image that will accompany their debut.

A second set takes a more unconventional approach, placing the members inside an OURBIRTHDAY-branded studio surrounded by various pieces of filming equipment. The contrasting styling and playful poses offer a glimpse at the group's more free-spirited side while showcasing the individual personalities of its seven members.

OURBIRTHDAY is JYP Entertainment's newest girl group and its first since NMIXX debuted in 2022. The group's name reflects the idea of enjoying everyday life as freely as if each day were a birthday.

The seven-member group is also introducing its own signature genre, "WHIP-HOP," which combines the members' individual personalities and a free-flowing energy likened to whipped cream. Through the concept, OURBIRTHDAY aims to blend hip-hop performance with a sweet, kitschy aesthetic and energetic sound.

The new photos follow the group's pre-debut activities, which began with the release of "HUNGRY (Side A)" in July.

OURBIRTHDAY will officially debut with their first single Our Birthday on August 19 at 6 p.m. KST.