What Go Yoon-jung’s Summer Looks Like… Her Effortless Normandy Beach Style

French casualwear label Marithé François Girbaud is leaning into the summer season with a new campaign fronted by South Korean actress Go Youn-jung. The brand unveiled the visuals on the 21st through its Korean partner Layer.

Shot along the coast of Normandy, the campaign is built around the concept of "Portrait of the Summer." The images aim for a quiet, unhurried mood, capturing scattered sunlight and gentle waves as a backdrop for slow summer moments.

Go appears in natural light throughout the shoot, styled to convey the fresh, easy feeling the brand envisions for the season. One look pairs a lemon graphic T-shirt with white denim for a clean summer palette. The T-shirt uses a functional fabric the brand calls Aerocool, designed to feel light and comfortable in the heat.

The pieces are available through the brand's official online store as well as Musinsa, 29CM, and HAGO, three of South Korea’s largest fashion e-commerce platforms. To mark the campaign launch, the official online store is running a promotional discount.

Marithé François Girbaud was founded in 1972 and is known for its European-inspired casualwear.