KATSEYE's 'Touch' Music Video Tops 300 Million YouTube Views

The music video for KATSEYE's "Touch" has crossed 300 million views on YouTube. As of the 21st, it became the group's second video to reach the milestone, following the performance clip for "Gabriela."

"Touch" is KATSEYE's second single, released on July 26, 2024. The uptempo pop track took off on short-form platforms, where a viral challenge built around its point choreography helped raise the group's profile.

The music video is set in an antique curio shop, with the six members appearing one by one. Dramatic moments — objects shattering, a chandelier crashing down — are cut against group dance scenes. (Note: the em dashes in this sentence should be revised. See below.)

The music video is set in an antique curio shop, with the six members appearing one by one. Objects shatter and a chandelier crashes down, framing the group's ensemble choreography.

"Animal," from the group's third EP "WILD," passed 100 million views in 54 days, setting a new record as KATSEYE's fastest music video to reach the mark. The video for the EP's title track "Hootie Frutti" has topped 99.33 million views and is closing in on 100 million as well.

KATSEYE is a multinational girl group launched in the United States through a joint venture between HYBE and Geffen Records, a label under Universal Music Group. The group debuted in 2024. Its EP "WILD," released last month on the 14th, entered the Billboard 200 at No. 1 on the chart dated August 29 and has stayed inside the top 20 for a month. On the Billboard Hot 100, the pre-release track "Animal" reached No. 24 and title track "Hootie Frutti" reached No. 31, with both songs charting side by side for four consecutive weeks.

KATSEYE will attend the 2026 MTV Video Music Awards on the 27th local time at the Peacock Theater in Los Angeles. The group is nominated in four categories: Best Group, Song of Summer, Best K-Pop, and Best Choreography.