Seven Years After "blue," Taeb2 Is Finding a New Audience on Campus

Singer-songwriter Taeb2 is taking the online buzz surrounding his music into the real world, with more than 10 university festival appearances lined up this fall.

Taeb2 has recently performed at festivals across Korea, including Semyung University, University of Suwon, Kongju National University and Changwon National University.

His fall schedule includes more than 10 university festivals in total. He is set to perform at Ansan University on October 2 before heading to Wonkwang University and Seowon University next week.

Clips from the recent performances have also begun circulating across social media, showing students gathering near the stage, singing along and filming his sets.

Audience posts following the shows have similarly introduced Taeb2 to listeners who were previously unfamiliar with him, extending the word-of-mouth attention that has surrounded his music online into the university festival circuit.

Much of that attention can be traced back to "blue," a song Taeb2 originally released in 2019.

The track gradually gained recognition online after being recommended or mentioned by K-POP artists including SEVENTEEN's Jeonghan, Park Jihoon and OH MY GIRL’s Mimi, eventually becoming one of Taeb2’s best-known songs.

Seven years after its release, "blue" remains a central part of the singer-songwriter's growing profile as he reaches new audiences through live performances.

Taeb2 also participated in Dingo Music's 'Dingo Palette' music curation project in July, becoming its fourth featured artist.

More recently, he signed an exclusive contract with THE MERSENNE and is currently preparing new music and content.

With more university festival appearances ahead, Taeb2 is spending the fall turning years of gradual online discovery into a growing live audience.