A First for Mardi Mercredi: Their First Male Ambassador Is SEVENTEEN’s Jeonghan

SEVENTEEN’s Jeonghan is entering a new fashion era. The idol has been named Mardi Mercredi’s first male ambassador and global ambassador as the Korean fashion brand prepares to launch its first unisex collection.

Known for its signature floral graphics and playful designs, Mardi Mercredi has built a strong following among women. Now, the brand is expanding its reach as interest from male shoppers grows, with Jeonghan leading the way into this new chapter.

With his refined style and effortless fashion appeal, Jeonghan will front campaigns for the new collection, bringing Mardi Mercredi’s signature aesthetic to a wider audience. His appointment also marks a milestone for the brand as it moves beyond its traditionally female-focused customer base.

Fans will be able to check out the collection in person at Mardi Mercredi’s Dosan pop-up store in Seoul that opened on Oct. 8. The brand’s Seongsu location will also begin selling the line that day, followed by its official online store on Oct. 12.

Mardi Mercredi founder Park Hwa-mok and director Lee Su-hyun said Jeonghan’s fashionable and sophisticated image made him a natural fit for the collection. The brand also plans to continue expanding its range so that more people can enjoy its designs, regardless of gender.

With Jeonghan at the forefront, Mardi Mercredi’s latest move brings together K-POP star power and the growing appeal of gender-inclusive fashion. This could be the start of a new style era for the brand.