G-Dragon’s PEACEMINUSONE Brings An Artistic Twist To An Iconic Fragrance

G-Dragon’s PEACEMINUSONE is putting its own creative spin on an iconic fragrance. The brand has unveiled a limited-edition version of "Musc Ravageur," the signature scent created by renowned perfumer Maurice Roucel, reinterpreting the fragrance through its distinctive artistic vision.

Named "Musc Ravageur PEACEMINUSONE Edition," the release retains the original fragrance’s deep, sensual musk profile while introducing PEACEMINUSONE’s signature aesthetic to the bottle, turning it into a potential collector’s item.

Available in limited quantities, the fragrance will be sold at PEACEMINUSONE’s offline stores across South Korea and through its official Naver Smart Store.

To celebrate the launch, the brand is hosting an immersive exhibition at Foundry Seoul, a cultural space in Seoul’s Hannam-dong neighborhood. Running from Oct. 15 to 21, the exhibition brings together fragrance and contemporary art, inviting visitors to experience scent beyond the bottle.

The exhibition is divided into three chapters, guiding visitors through a multisensory journey that encourages them to engage with the fragrance in ways that go beyond simply smelling it.

At the end of the experience, visitors can see the limited-edition bottle up close and purchase it on-site, making the final room both the culmination of the exhibition and an opportunity to take home a piece of the collaboration.

By combining perfumery, contemporary art and an immersive setting, PEACEMINUSONE transforms a fragrance launch into a gallery-like experience. Here, the appeal lies not only in the scent itself, but also in the creative world built around it.