Hearts2Hearts To Turn 'Lemon Tang' Into an Interactive Summer Experience

As the release of their second mini album Lemon Tang nears, Hearts2Hearts is going to be rolling out a series of various online and offline promotions which are designed to immerse fans in the album’s concept which has a focus on summer.

The group will return on June 22 with Lemon Tang, following weeks of teaser content centered around the album's "Lemon Sun" storyline. Promotional materials have also introduced the members as part of the fictional "Lemon Tang Club," a concept that has been featured through trailers, teaser images, and social media campaigns.

As part of the comeback rollout, Hearts2Hearts has launched an official collaboration with Pinterest in the form of the Lemon Tang board which features exclusive behind-the-scenes images and content inspired by internet meme culture. This encouraged global fans and general Pinterest users to participate in the project by making their own boards as well.

Furthermore, the group is also preparing several offline events. From June 20 to 21, fans will be able to experience a themed foot bath promotion in Ilsan, inspired by the album title through a playful "Lemon Bath" concept. Visitors will also receive special lemon-themed bath kits.

In addition, Hearts2Hearts will open their first-ever pop-up store at The Hyundai Seoul from June 23 to July 1. The approximately 100-pyeong space will feature photo zones, interactive games, themed installations, and official merchandise tied to the album's concept.

Lemon Tang contains six tracks, including the title song "Lemon Tang" and the previously released "RUDE!" Portions of the title track and choreography have already been previewed through the group's official social media channels, drawing attention ahead of the album's release.

Hearts2Hearts' second mini album Lemon Tang will be released on June 22 at 6 p.m. KST through major music platforms.