ATEEZ Nears BST Hyde Park Headline Performance as UK Presence Grows

ATEEZ is set to headline one day of American Express presents BST Hyde Park, becoming one of only a handful of K-pop acts to top the bill at one of the United Kingdom's largest music festivals.

Held annually in central London, BST Hyde Park is one of the UK's largest open-air music festivals. Spanning several weeks throughout late June to early July, the event features internationally recognized headliners alongside emerging artists performing across multiple dates.

ATEEZ is scheduled to headline the festival on June 28. Joining the lineup for that day will also be SHINEE’s Taemin who was announced as part of the supporting artists for the date. In doing so, he will become the fifth South Korean act to participate at the festival and first ever K-POP soloist to do so. Furthermore Bazzi, FLO, Midnight Til Morning and more acts will take the stage on the same day.

This year's headlining lineup includes artists such as Maroon 5, Pitbull, Lewis Capaldi and Mumford & Sons. With the booking, ATEEZ becomes the third K-pop act to headline BST Hyde Park. The festival has previously featured K-pop artists including BLACKPINK, Stray Kids and NMIXX, reflecting the genre's steadily growing presence at major European music events. Especially within the UK which is known for their festivals such as Glastonbury and Reading & Leeds Festival, this type of presence further pushes acts to more local exposure.

Their appearance will continue to mark several years of growth for ATEEZ in the UK market. In 2024, the group became the first K-POP act to secure three UK Official Albums Chart Top 10 entries within a single 12-month period, highlighting its expanding presence in one of the world's most competitive music markets.

Furthermore, the group's touring activity has also expanded alongside its chart success. Over the past three years, ATEEZ has sold out London's O2 Arena three times, while its most recent tour included a stop at Manchester's AO Arena, further extending its reach beyond just the capital and up to the Northern part of the country. This move also made it more attainable for audiences of other countries such as Ireland and Scotland to attend the shows.

Headlining a performance such as BST Hyde Park represents a different level of visibility compared to arena touring. Unlike a standalone concert attended primarily by existing fans, major festivals place artists in front of broader audiences that include casual listeners, industry professionals and media outlets. For ATEEZ, the appearance offers another opportunity to expand its profile within the UK market beyond its established fanbase.

Similarly, the group became the first ever K-POP boy group to perform at Coachella in 2024 introducing the group to North American festival audiences beyond just their core fan base. At the two 50-minute performances that they held over the two weeks that Coachella spans for, their performance attracted attention for their high impact energy and theatrical stage productions to which they are known for.

The group's appearance will come just two days after the release of its fourteenth EP, "GOLDEN HOUR : Part.5". With more than 65,000 attendees expected at BST Hyde Park, the festival is likely to serve as one of ATEEZ's first major international stages supporting the new release.