'ICONIC BY MISTAKE' Earns 'M Countdown' Win for LE SSERAFIM, ILLIT, and KATSEYE

K-POP group LE SSERAFIM, ILLIT, and KATSEYE's special collaboration "ICONIC BY MISTAKE" has claimed its first music show trophy, taking first place on Mnet's M Countdown during the final week of June.

On the June 25 broadcast, the song earned 5,000 digital points, which is the maximum available in the category. Combined with points from global social media, global fan voting, and live voting, "ICONIC BY MISTAKE" finished with a total of 6,654 points.

This marks a notable milestone for each participating group as for LE SSERAFIM, this becomes the group's fourth M Countdown No. 1, following "UNFORGIVEN," "EASY," and "BOOMPALA." ILLIT earns its second trophy on the program after "Magnetic," while for KATSEYE this becomes their first-ever win on a Korean music show.

Built around strong beats and a catchy hook,"ICONIC BY MISTAKE" is an alternative pop track which marks HYBE’s largest cross-label collaboration project to date.Their performance was first unveiled on M Coundown through a collaborative stage where each group’s distinctive style was shown while maintaining group unity. The collaboration attracted attention from a wide variety of audiences with the official performance video having surpassed 14.43 million views on YouTube.

Beyond this, the song has performed well on global charts having debuted at No.38 on the Billboard Hot 100, the highest a K-POP girl group has done this year. Globally it has also reached within the top 50 spots in various countries across Asia, North America, South America and Europe.

The collaboration highlights HYBE's multi-label production model as BELIFT LAB led the performance direction, SOURCE MUSIC oversaw the visual creative production, and HYBE x Geffen Records handled A&R. All while HYBE Music Group provided strategic and operational support throughout the project.