ENHYPEN Previews Comeback Rollout for "THE SIN : BLISS"

ENHYPEN has officially released the promotional schedule for its upcoming eighth mini album "THE SIN : BLISS," offering audiences a preview of the content leading up to the album's release on Aug. 21.

Featuring the members’ silhouettes alongside a preview of the phrase "In a bloody paradise," which hints at the concept surrounding this concept, the group revealed the promotion calendar through the HYBE LABELS YouTube channel on July 5.

According to the schedule, ENHYPEN will begin by unveiling the album's tracklist on July 14, followed by a series of concept photos, visual films, and a vampire-themed brand film throughout the month. Album previews and trailer content will continue into early August, with the first music video teasers for title track "Bloody Paradise" set to arrive on Aug. 17 and 19.

Promotional content will also continue after the album's release. The full music video for "Bloody Paradise" is scheduled to premiere on Aug. 22, while additional trailer films and concept photos will be released during the group's comeback promotions.

The rollout follows several early promotional activities. Before officially announcing the album, ENHYPEN quietly opened pre-save pages on major streaming platforms. The group also gave fans a first listen to a snippet of "Bloody Paradise" during its "BLOOD SAGA" world tour stop in São Paulo on July 4.

ENHYPEN's "THE SIN : BLISS" will be released on Aug. 21 at 1 p.m. KST.