TXT's Yeonjun Boosts "Ice Cream" Buzz With Seongsu Pop-Up Event

TXT's Yeonjun has generated strong audience engagement ahead of his solo comeback through a three-day promotional event for his upcoming mini album "NO LABELS: PART 02."

Held in Seoul's Seongsu district from July 3 to 5, the offline promotion featured a pastel-themed "Ice Cream" truck where visitors could participate in interactive games and social media challenges inspired by the album's title track.

According to BIGHIT MUSIC, approximately 1,350 people visited the event over three days. During the promotion, challenge videos were uploaded to social media at an average rate of one post per minute, while user-generated content (UGC) related to "Ice Cream" increased by approximately 117%. On TikTok, UGC also rose by 19% over the same period, allowing the song to be introduced to more audiences through the trending audio option.

On July 5, Yeonjun made a surprise appearance on the last day of the event. He was able to greet fans and also perform part of the choreography for "Ice Cream" as well making videos from his appearance spread quickly online.

Furthermore, online promotions have also continued through his interactive "Ice Cream Generator" microsite which will remain available until July 10. Here, fans can create custom versions of various ice creams by selecting different flavors and toppings in order to unlock different elements of the tracks within the mini-album.

Yeonjun's second solo mini album, "NO LABELS: PART 02," will be released on July 10 and features six tracks, including the title song "Ice Cream."