KISS OF LIFE Eyes Summer Queen Crown With New Single 'SWEAT'
K-POP girl group KISS OF LIFE is gearing up for a summer return with a new single. The group has launched a full promotional rollout ahead of the release.
On Tuesday, KISS OF LIFE shared a video on its official channels laying out the schedule for its third single, "SWEAT," which drops next month on the 4th at 6 p.m. KST.
The video leans into a bright summer mood, built around orange and blue tones. Seasonal props fill the frame, including swimsuits, sunscreen, a surfboard, ice, a fan, and shaved ice.
According to the schedule, the group will roll out several versions of concept photos one after another. From there, fans can expect a piece called "OVERHEAT," followed by "SWEAT EQUITY," which carries the message of the album. A visualizer and music video teaser will follow. The full music video closes out the countdown.
KISS OF LIFE broke through as a new summer queen with "Sticky," released in July 2024. The question now is whether this new single can lock in that title for a second year.
Comments (0)
Loading comments…