POW Serves Up Five Tastes of 'FLAVOR'

K-POP boy group POW is set to return with a new single after roughly six months away. The group released the music video teaser poster for "FLAVOR" on Thursday through its official social media accounts, ahead of the track's release on July 28.

POW, made up of members Yorch, Hyunbin, Jungbin, Dongyeon, and Hong, had already rolled out concept photos and other teaser content in the lead-up to the comeback. The new poster gives fans the first real look at the song's mood.

In the image, the members wear outfits in yellow, green, and blue, each showing off a different side of the group. The bright styling and relaxed feel land squarely in summer territory.

Yorch, Hyunbin, and Hong stare straight into the camera, while Jungbin and Dongyeon look off to the side, creating a contrast within a single frame. The group leans into individual personality inside one shared concept, giving a visual read on what "FLAVOR" is meant to feel like.

The single marks POW's first activity in about six months. Leader Yorch took part in producing tracks on the release, which is built around a concept the group is calling "POW Beauty Factory."

After the comeback, POW will head out on the "2026 POW CONCERT TOUR : COLOR ON." The run starts in Seoul and continues through major European cities including Budapest, Berlin, Amsterdam, and Milan, as the group builds out its global footprint.