TOMORROW X TOGETHER Launches Third VR Concert 'ENDLESS RIDE'

K-pop boy group TOMORROW X TOGETHER is bringing fans closer than ever with a new virtual reality concert. The five-member act's third VR concert, "TOMORROW X TOGETHER VR CONCERT : ENDLESS RIDE," opens July 31 and runs through September 13 at Lotte Cinema's World Tower and Hongik University Station locations.

The five-member group, made up of Soobin, Yeonjun, Beomgyu, Taehyun, and Huening Kai, shared a message with fans ahead of the opening. "It's the kind of content where you can see us up close, so we hope you enjoy the visuals of TOMORROW X TOGETHER together," the members said. "There's fun in seeing how much we've grown since the last season."

The concept behind "ENDLESS RIDE" is a train journey with the group. After scanning their tickets, audiences can either board the same train as the members or meet them at the station, depending on the scene. The setup is designed to place viewers inside the world of the show rather than in front of it.

The VR staging leans into imaginative visuals to match the mood of each song. Backdrops include a pink desert, an ocean under a meteor shower, an abandoned train station overrun with roses, and a city where reality bends out of shape.

The VR concert is part of a larger anniversary run for the group. From August 13 through September 6, TOMORROW X TOGETHER will hold "LAYERS OF US," an exhibition marking the group's seventh debut anniversary, at The Seoulitium in Seoul's Seongdong district. The exhibition is set to translate the storyline and messages the group has built across its albums into a physical space.

Together, the VR concert and the exhibition point to a shift in how top K-pop acts are treating anniversary seasons. Rather than a single comeback, the milestone becomes a set of immersive experiences that pull the fandom into the group's world from multiple directions at once.