Sunmi's 'Forever July' Goes Viral as ATEEZ, SEVENTEEN, TWICE Join Dance Challenge

K-POP soloist Sunmi is riding a fresh wave of attention online, powered by a short-form dance challenge built around her new single "Forever July."

The track, released on July 15, is spreading across social media through its repeating hook and simple choreography.

The challenge has pulled in a wide roster of fellow artists. Lisenne, ATEEZ, SEVENTEEN's Seungkwan and Dino, TWICE, Epik High, actor Kim Jae-won and CHUNG HA have all taken part.

The choreography is built around light, easy-to-copy moves. Dancers tap out the rhythm with their fingertips, touch their hands to match key lyrics, and layer in small gestures throughout. Some clips lean into a different look, using an umbrella as a prop.

Nearly two weeks after release, the melody and choreography are still pulling new video uploads. That kind of staying power is rare in the short-form space, where most challenges peak within days.

"Forever July" tells the story of the emotional swing that comes with a love that arrives out of nowhere. Rather than framing summer as a purely bright, breezy season, the song treats it as a moment when unexpected feelings quietly slip in. That reading shapes both the music and the choreography.