TUIDE Unveils First Concept Photos for Debut EP 'TUNE & PLAY'

TUIDE has unveiled the first concept photos and films for its debut EP, "TUNE & PLAY," offering another glimpse into the HYBE rookie group's identity ahead of its Aug. 24 debut.

Released Aug. 10, the "WE TUNE" visuals were filmed in Thailand and place the seven members against lush forests and sunlit scenery. Three unit films capture the members exploring their surroundings, running through the woods and playing together, emphasizing the natural chemistry between members rather than elaborate storytelling.

Interest in TUIDE has also been building through its pre-debut music. "Meet my GRLS, TUIDE," which features the track "GRLS" and its performance, surpassed 4 million YouTube views roughly two days after its release. The video also reached No. 3 on YouTube Korea's daily trending music video chart.

"TUNE & PLAY" is set for release Aug. 24 at 6 p.m. KST. Led by title track "SUN KISS," the EP will introduce TUIDE's approach to bringing different musical styles and personalities together under one sound.