ENHYPEN to Open 'THE SIN : BLISS' Pop-Up in Seoul

ENHYPEN is bringing the world of its upcoming eighth mini album, "THE SIN : BLISS," into an offline experience in Seoul.

The group will open the "ENHYPEN ‘THE SIN : BLISS’ POP-UP STORE" from Aug. 21 to 26 on the first floor of the HYBE building in Yongsan. Timed with the album's release, the pop-up will give fans another way to explore the story and visuals surrounding the new project.

The space will feature a large media wall displaying album imagery, a listening area for the new music and a photo zone inspired by title track "Bloody Paradise."

Exclusive merchandise will also draw from the album's visual identity, including leopard-print accessories, T-shirts, water bottles and pin badges. Customers will also receive previously unreleased selfie photocards with qualifying purchases.

"THE SIN : BLISS" arrives Aug. 21 at 1 p.m. KST. The album follows two lovers who break a taboo and go on the run, eventually finding "bliss" in simply being together. "Bloody Paradise," a Brazilian funk track, serves as its lead single.