LE SSERAFIM's 'Overwatch' Collaboration Expands With Limited Popup Merch

LE SSERAFIM is extending its latest collaboration with Overwatch beyond the music video and into a new Seoul popup.

The group will hold its LE SSERAFIM 2026 F/W POP UP from September 22 through 27 at the HYBE headquarters in Yongsan, Seoul, celebrating the release of its second single album "Made My Night."

The popup will include photo, merchandise, experience and album zones built around Made My Night. The title track's music video, which was jointly produced with Overwatch, will also be shown on a large LED display inside the space.Advance reservations to enter the space will open through Weverse on September 18 at 11 a.m. KST.

Visitors will be able to leave messages for the members and interact with copies of the diary-inspired album, including decorating their own diary pages.

The Overwatch collaboration will also extend into merchandise for the event. Two collaborative items will be available, including a mouse pad featuring Overwatch heroes redesigned around LE SSERAFIM's latest album concept and apparel carrying the collaboration logo.

Additional merchandise ranges from instant photo cards, photo keyrings and photo card binders to T-shirts, jackets, bandanas, necklaces, earphone holders and bottle-opener keyrings.

Customers who spend at least 50,000 won on merchandise or purchase Made My Night at the popup will receive an unreleased photo card. Purchases of at least 100,000 won in merchandise or albums will also provide an entry for a chance to receive a signed CD.

The popup continues LE SSERAFIM's second collaboration with Overwatch, following their initial partnership around 2023 English-language single "Perfect Night."

Their latest collaboration centers on "Made My Night," released September 11. The song's music video combines footage of LE SSERAFIM with animation based on the Overwatch universe.